In Thursday’s ‘Organic Search SEO’ workshop Melanie began with an introduction to organic search and its significance in the digital landscape.
Participants learned how search engines rank websites and the impact of these rankings on online visibility. The session emphasized the importance of organic search results in driving long-term, sustainable traffic compared to paid advertising.
Keyword Research: Identifying the terms and phrases potential visitors use when searching for relevant content.
On-Page SEO: Optimizing elements such as titles, meta descriptions, headers, and images to improve search engine visibility.
Site Structure: Ensuring a logical, user-friendly navigation structure that makes it easy for search engines to index content.
Tags and Metadata: Utilizing HTML tags, such as title tags and meta descriptions, to provide search engines with relevant information about the content.
Performance and Usability: Improving site speed, mobile responsiveness, and overall user experience to enhance search engine rankings.
The workshop concluded with a Q&A session, allowing participants to address specific challenges and gain further insights into advanced SEO techniques. By the end of the session, participants had a clear understanding of how to leverage organic search to enhance online visibility and drive sustainable traffic to their digital assets.
Melanie left the attendees with a wealth of information and tools to allow them to apply the workshops content to their websites.
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